So Good So You Sparkling Energy launched exclusively at Target as a new kind of energy drink - made with real fruit juice, clean ingredients, vitamins B6 & B12, and balanced natural caffeine. The goal was to drive awareness and trial by redefining energy as something that tastes good and feels good.

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I led creative direction and packaging design, translating focus group insights into a bold, cohesive visual world. Vibrant fruit photography, bright color, and clean layouts highlight real ingredients and break from the artificial energy drink aesthetic.Across packaging, paid media, and in-store, I positioned Sparkling Energy as the fresh, flavorful, feel-good choice in the aisle.

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Real Energy. Real Ingredients. Real Good.