Below is a selection of ads I’ve created across a wide range of industries. I've worked with services, CPG, DTC, and subscription-based brands. These ads were developed with varying objectives, from driving conversions to building brand awareness, across different stages of the funnel. This particular set represents some of the ads I had the most fun making. 

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With thorough brand research before design, I am skilled at leading on-strategy ads tailored to each brand’s goals. This collection highlights my versatility across industries. While this is just a small curated sample, I have extensive experience leading creative strategy and execution for paid advertising across a wide range of platforms, including HTML5, Criteo, display, GDN, paid search, site-hosted placements, retail media sites, and connected TV.