Here’s a selection of ads I’ve created across services, CPG, DTC, and subscription brands. Each was built with a clear goal in mind, from driving conversions to building awareness, and this set includes some of the ones I had the most fun making.

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I start with deep brand research and create on-strategy work tailored to each goal. While this is a small curated sample, I’ve led creative strategy and execution for paid campaigns across platforms including display, GDN, paid search, retail media, site placements, HTML5, Criteo, and connected TV.