Fetch & Funnel Rebrand

Fetch & Funnel is a performance marketing agency focused on data-driven growth. When I joined as its first Art Director, the brand and digital experience no longer matched the sophistication of its performance work.

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I led a full rebrand - redefining the visual identity, voice, and creative direction - to position Fetch & Funnel as a modern, confident, performance-first partner in a crowded market.

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A major focus was a UX- and conversion-led overhaul of the website and acquisition funnel. Partnering with CRO and paid media teams, I designed a high-intent user journey grounded in behavioral data and funnel insights, reducing friction and improving clarity from first touch to conversion. This resulted in stronger engagement, higher-quality leads, and improved conversion performance.

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Alongside the rebrand, I built and led the creative team and developed scalable systems to align brand, UX, and performance across the agency.