This campaign is intended to reintroduce our So Good So You Immunity Shots with upgraded formulas and trusted, bright, bold flavors; positioning them as the flavorful, functional defense for both proactive and reactive moments. Our goal was to drive awareness, engagement, and purchase by showcasing the meaningful reformulation, everyday relevance, and delicious taste. My creative Approach was to bring elevated, feel-good storytelling that blends wellness credibility with vibrant, modern design, celebrating real ingredients, functional upgrades, and the simplicity of one shot a day.

 

“Defend Your Day the Feel-Good Way” = wellness that works hard, tastes great, and fits effortlessly into your routine.