Eat Your Coffee

At Boston-based startup Eat Your Coffee, I led brand and marketing from the ground up, owning creative strategy and execution across packaging, campaigns, and the full customer experience in a fast-moving, hands-on environment.

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I built the brand bible, designed new SKU packaging, shaped the visual and verbal identity, led email and SMS across the funnel, managed a remote customer service team, supported Expo West, and developed a seamless subscription experience aligned across brand, UX, and lifecycle marketing.